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Business solution is a broad term and encapsulates a different type of business related activities. Business can be organized as a legally identified organization meticulously designed to offer goods and/or services or the mixture of both to the consumers. Businesses solutions are predominant in capitalist economies. Business is the entity formed to make profit as well as provide meaningful things to the community or nation.

Most businesses are privately owned and some are publicly owned. A business is typically formed to earn profit that will increase the popularity, visibility, and wealth of its owners and grow the business itself in the future. The owners of a business have as one of their main goals the receipt or generation of a financial return in mutual exchange for work. Business solutions also refer to the activities of any business that are choreographed in such a manner that all the related business activities run together. Business activities are the different section of the business encircling various activities including, order procurement, delivery of goods, payment methods, top-to-bottom-communication as well as bottom-up approach, channel of communications, international business and trades, rules and regulations, flow of dialogues, profit and loss distribution etc. And an efficient business solution structures and maintains all these activities smoothly.

Brand plays an important role in the development of any companies or organizations. In Vietnam companies and organizations have realized the role and become more and more professional in their re-branding, especially for banks. It is very clear that there is a wave of bank re-branding in Vietnam. A variety of large or small-scaled, local or international banks in Vietnam such as VietinBank, MaritimeBank, Techcombank, Seabank, VIBank, Oceanbank, etc., have been re-branded in the professional manner.

Since Vietnam has joined the World Trade Organization (WTO), an increasing number of international banks are entering the very potential banking market of Vietnam. The Standard Chartered Bank, HSBC bank, ANZ are typical examples. This has increased the competitive pressure for local banks in Vietnam to compete with not only product and service, but also brand perception. Due to this, banks in Vietnam have tended to re-brand to become more professional against the pressure.

What's more, the re-branding will make the banks difference. There is an opinion that most of the profit that banks earned from credit activities; in other words, there is not much difference in business among banks. Hence banks may have re-branded themselves to right target their group of customers. Take the issuance of Flexicard of PG Bank (a local bank in Vietnam) for example. The debit cards are intended for customers to purchase petroleum flexibly and with ease. The card users can use this card to purchase petroleum and oil at all the petrol stores of Petrolimex - 51% petroleum and oil market share holder in Vietnam - without any cash in their pocket.more

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